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Academy of Interactive Technology
Positioning the Academy of Interactive Technology (AIT) as a leader in creative education.
To support business growth plans and a refreshed strategic plan, a new and refreshed brand identity was required to position the Academy of Interactive Technology (AIT) as a leader in its subject matter.
The overarching concept needed to hero interactivity whilst ensuring technology remained at the forefront.
AIT was part of a house of brands that needed similar guidelines, which meant infrastructure and digital tools would need to be streamlined across three web platforms to ensure easy-to-manage best practice digital marketing.
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